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Sunday, October 4, 2009

Every team needs a powerhouse…

One set of professionals I admire a lot is the folks who create ad campaigns. I often wonder, if they just sit at desks, churning out creative pieces like cars at an assembly line, or take long walks in sylvan surroundings to stimulate creativity. It might be a bit weird on my part to imagine, but do they resort to hallucinogens like LSD to amplify their creative capabilities? (Yes, I’m drawing a parallel with Mr. Samuel T. Coleridge’s opium-induced state that led to masterpieces like ‘Kubla Khan’ and ‘The Rime of the Ancient Mariner’)

Of course, the idea is not to cast aspersions at the habits of creative professionals. I merely intend to confer my admiration for them, courtesy a recent ad that I saw for Adidas’s new shoe – the F50i. (Perhaps the admiration also stems from the fact that two legends I worship – the great Zinedine Zidane and the iconic Steven Gerrard are featured in the ad.)

Do see the ad below and decide for yourselves. And of course, pour in or at least trickle in your thoughts.


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